The Object at the Door: Printed Programs and the Ritual of the Experimental Screening
Across the United States, micro-cinemas and experimental shorts distributors are commissioning woodcut-style zines, screen-printed handbills, and artists’ inserts to frame screenings. These printed companions do more than advertise a program: they set expectations, create collectible artifacts, and extend a fleeting screening into something audiences can hold. This essay examines the trend and offers practical guidance for filmmakers and curators designing their own printed matter.